Hi, I’m Bethia 😊.

I'm a freelance Art Director and Graphic Designer, originally from London, now based in Melbourne.

Having worked in advertising for eight years, my portfolio reflects a diverse range of clients spanning health and beauty, fashion and retail, finance and investment, medicine, and veterinary sectors.

I believe great work must start with a great idea, and that attention to detail elevates creativity to new heights - the right typeface, visual treatment, and layout comprise the art in Art Direction. My approach is very conceptual, always collaborative, and forever meticulous.