Hello, stranger.
I’m Bethia.

Art Director & Designer.

For over a decade, I’ve worked across fashion, advertising and retail, from everyday design to leading large scale campaigns in both the UK and Australia. Along the way, I’ve learned that good ideas rarely shout. They show up quietly for those paying attention.

I’m interested in how things work and why they work. It’s the decisions that seem small at the time, a typeface, a visual treatment, a moment of restraint, that change everything. Philosophy, travel and culture shape that thinking. So does curiosity and, occasionally, overthinking.

I’m drawn to innovation, platforms and campaigns that make a real dent. Work that doesn’t just look good, but shifts behaviour, solves problems and sticks.

If you like considered ideas, sharp craft and work that rewards a second look, let’s talk. 😊