Brief 2
Client
Elixir
Product
Australia’s first complete alcohol replacement for social drinking.
Proposition
All upside, no downside
Reasons to believe
Elixir is formulated to elevate your mind by harnessing the power of your brain’s GABA levels - the secret behind alcohol’s effect.
TVC
Brief 3
(30-second)
Client
Toyota
Product
HiLux
Proposition
Australia’s most trusted ute.
Reasons to believe
The HiLux ute is smarter, safer and tougher than ever.
Audio
Brief 4
(30-second)
Client
Aldi
Product
Special Buys
Proposition
Things you need, but didn’t know you wanted.
Reasons to believe
This is Aldi at its most unique. Variety, limited time, and quantities.
Social
Brief 5
Facebook or Instagram
Client
MOOD Tea
Product
MOOD Tea, now introducing Coffee.
Proposition
You don’t have to pick sides.
Reasons to believe
Being a tea or a coffee drinker is a passion point and often seen as one or the other. We want to change this.
PR
Brief 6
Client
Lucent Globe
Product
Laundry Sheets
Proposition
A powerful cleaning product because it’s natural.
Reasons to believe
The detergent sheets are formulated with powerful protease enzymes, naturally derived from plants, fungi, and coconut, to effectively tackle tough stains.
Digital
Brief 7
Client
Canon
Product
Canon EOS R5
Proposition
Create truly moving images
Reasons to believe
Canon has developed features that enhance a photographer’s ability to capture emotionally impactful images. i.e, Subject tracking, utilising eye, face, and head detect.
Direct
Brief 8
Client
Disability Sports Australia (DSA)
Product
Abilities Unleashed
Proposition
Everybody can participate in sports and recreation.
Reasons to believe
The Abilities Unleashed ‘Come-and-Try sports days’ encourage and empower people living with disabilities to explore sporting opportunities in their local communities.
Integrated
Brief 9
Client
Afterpay
Product
Pay in 4 or monthly
Proposition
Giving your customers more ways to pay will increase your sales.
Reasons to believe
Gen Z’s financial smarts give brands a chance to empower them with flexible, transparent payment options that make big purchases easier to commit to.
Commerical
Brief 10
The Task
Come up with an idea for a product, business, or entrepreneurial idea.
Springboard
Financial literacy rates in Australia are falling sharply. Statistics suggest around 8.5 million adults (around 45%) are financially illiterate.
