The everyday. It’s always there. Predictable, beige AF, we rinse and repeat. A bit like your faded underwear.

To launch GO Allround, Sloggi’s first range offering one adaptive size, the weekly grind got a big, juicy ass upgrade.

Spanning digital, social, and OOH, this playful campaign made it clear: when you’re wearing supremely soft, stretchy undies that adapt to your bod, you can squeeze so much more out of life.

You can turn beige into rainbows. You can quite literally reach for the stars. The only occasion you need is NOW!